Affiliate marketing networks offer a range of benefits to both companies and affiliates. These include account management, technology, and end-to-end tracking to help manage all aspects of a successful program.
These are a great way to promote your product and earn commissions, but it’s important to choose a network that aligns with your business goals. A good affiliate network will have a wide range of products and services to choose from and pay you commissions for every sale you generate.
You can also use an affiliate network to track your performance and improve your campaigns in the future. An effective partner tracking platform will provide you with a clear overview of your affiliates’ performance and allow you to adjust offers to their strengths.
It’s also a great option for smaller businesses that don’t have the time or budget to invest in building an in-house affiliate team. A network will have a dedicated team of affiliate managers that can assist you in creating a program that works for your brand and budget.
Another benefit of using an affiliate marketing network is that it can help you get better results from your advertising budget by providing up-to-date reporting and recommendations to keep track of spending. This allows you to allocate funds based on profit margins, which gives more control over your campaign and helps you make the most of your advertising dollar.
One of the best affiliate networks is ShareASale, which has been in business since 1995 and has over 3,900 merchants and 1 million active affiliates. It offers a wide variety of verticals including fashion, home and garden, B2B, and food and drink, with some of the highest-paying commission rates in the industry.
Pepperjam is a newer network with fewer options than other affiliate networks, but it promises to have high-quality publishers and brands. It’s a great choice for anyone looking for a newer network to try, and its support is top-notch.
AvantLink is a transparent affiliate network that lets you view all the details about each program before signing up to it. This transparency makes it a great option for beginners and more experienced publishers alike. Its ad platform is easy to use and the reporting is accurate and quick to access.
The biggest difference between an affiliate marketing network and an individual affiliate program is that you’re not working directly with the merchant, but rather with an independent third-party that will manage the payments and payouts. This saves you time and ensures that your affiliates are getting paid correctly.
You can join as many affiliate networks as you want, but it’s best to pick the ones that align with your business objectives. Choosing an affiliate network that has a high concentration of your ideal merchants will help you generate more sales, and it will also make it easier to find the right partners for your website.
If you’re just starting out in the affiliate marketing industry, it’s a good idea to start with a few key programs to build up your trust and credibility in your niche. It’s also a good idea to diversify your affiliate partner base to increase the effectiveness of your marketing efforts.