Internet marketing is a broad field that encompasses advertising and marketing on the internet. It combines digital technologies with business strategies to create an effective marketing campaign that drives results and increases sales. It is a growing field that is highly competitive and requires ongoing education.
Bachelor’s in Internet Marketing
An internet marketing degree program is a bachelor’s degree that focuses on the study of advertising and marketing on the internet. It typically covers subjects such as web analytics, social media marketing, and search engine optimization (SEO).
Online programs for this degree require 120 credits and take four years to complete, but some schools offer accelerated tracks that shorten the time it takes to earn your degree. Some online programs also allow you to earn your degree while working full-time or part-time.
Master’s in Internet Marketing
If you’re an experienced professional or an entrepreneur looking to expand your skills, consider an online master’s degree in internet marketing. These programs teach the skills and strategies needed to market a business online, including search engine optimization, email marketing, and social media management.
Depending on the school, your degree may be fully or partially online and include courses that are taught by industry experts. Some schools even offer internship opportunities that give students hands-on experience.
Graduates of this program are qualified to pursue entry-level positions in the field, such as web designer and digital marketer. They can also go on to specialize in different areas, such as content marketing or SEO.
Some of the most popular careers for graduates of this degree are web designers, social media specialists, and SEO specialists. These jobs pay well, with an average annual salary of $70,330 according to PayScale.
A bachelor’s in internet marketing is one of the most in-demand degrees today. It teaches the skills necessary to market a business in the digital age, with many students entering this career as marketers or marketing managers after graduation.
The best online digital marketing programs are those that offer a variety of tools and resources for students to learn and apply the skills they need to succeed in the field. These include online learning tools and virtual classrooms that feature animations, videos, and quizzes.
These tools are designed to engage students with the material, making it easier for them to retain the information. In addition, students receive a degree from an accredited university and gain access to networking and professional development opportunities.
WGU’s online Bachelor of Science in Digital Marketing is an interdisciplinary course that explores the role of marketing in business, combining insights with a comprehensive view of how to run an effective company. The courses in this program cover topics such as data management and data mining, which can be used to build a business from the ground up.
This degree is for those who have a high school diploma or the equivalent and an interest in marketing, particularly internet marketing. It’s an ideal way to jumpstart a career in the rapidly expanding digital space, with some programs offering professional certifications to help you land your dream job.